The other day I was introduced to a potential client, he asked “What business are you in?”
I replied, “Promotional Products/Corporate Branding.” His response to this was, “Oh, you mean trinkets and trash?” I was stunned! I thought that reputation title was history!
Forty years ago, when I started in this industry, the industry had been labeled “trinkets and trash,” along with other names. At that time, it didn’t bother me as much. However, the promotional marketing industry has changed so dramatically, that it blows my mind how far we’ve come.
This industry has taught me that Promotional Products are an integral part of a company’s overall marketing plan and is a solution. These solutions can provide unique and lasting brand impressions that far outlast many conventional advertising mediums.