The Curse of Trinkets and Trash!

Posted by Steve Schwartz on Jul 12, 2017 5:15:13 PM

The other day I was introduced to a potential client, he asked “What business are you in?”

I replied, “Promotional Products/Corporate Branding.” His response to this was, “Oh, you mean trinkets and trash?” I was stunned! I thought that reputation title was history!

Forty years ago, when I started in this industry, the industry had been labeled “trinkets and trash,” along with other names. At that time, it didn’t bother me as much. However, the promotional marketing industry has changed so dramatically, that it blows my mind how far we’ve come. 

This industry has taught me that Promotional Products are an integral part of a company’s overall marketing plan and is a solution. These solutions can provide unique and lasting brand impressions that far outlast many conventional advertising mediums.

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Topics: Marketing, Promotional Products

The Plight of Employee Retention

Posted by Patrick Wyant on Jul 5, 2017 11:23:51 AM

Are you having trouble attracting and retaining top talent? Have you lost a prospective employee to a competitor? We understand your frustration and may have a solution.

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Topics: Recognition, Awards, Human Resources, Employee Recognition

Happy Father's Day! Tips to Working with Family

Posted by Marci Taran on Jun 19, 2017 1:17:49 PM

In homage to Father’s Day, I wanted to share some insights I have learned when it comes to working with family. For those who don’t know, Bradley Company was founded by my father, Steve Schwartz. In 2014, I joined the Bradley Team and we became business partners in the promotional products industry. Here are some successful tips I have observed in various workplaces when it came to family dynamics.

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Topics: Management, Family, family business

Take the Fidget Fad for a Spin

Posted by Marci Taran on Jun 13, 2017 5:12:01 PM

A Fidget WHAT? Fidget Spinners and Fidget Cubes have become all the rage - especially with children. From social media to grocery stores, they are everywhere either being talked about or sold. Where did these items come from, what are they for, and why should you care?

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Topics: Marketing

Quiz - Which Promotional Drinkware Product Are You?

Posted by Marci Taran on May 30, 2017 11:59:11 AM

Ease into your workweek with this fun quiz to find out which promotional drinkware product you are? Then check out our product website to shop for the best promo products to help make your brand memorable.

 

 
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Topics: Promotional Products

Following Up on Follow-Up

Posted by Patrick Wyant on May 23, 2017 12:30:59 PM

The sales process can have quite a life of its own. And like most things, the life of a sale goes through a life cycle. Just as life goes from birth to death, a sale goes from prospecting to closing the sale. And in this life cycle are several developments that are key to a healthy and successful sale.

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Topics: Marketing, Sales

Promotional Product Spotlight – View Master

Posted by Marci Taran on May 16, 2017 12:38:17 PM

Who: Sachse Construction

What: Our client wanted to have a unique and memorable event invitation. This event was targeted to their most influential clients.

The Challenge: The theme of the event was “rolling out the red carpet.” Initially they requested virtual reality glasses & people would have to go to an app to view the invitation. However, it was decided that was too complicated.

The solution: We found a supplier that makes custom branded View Master viewing devices and custom picture disks.

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Topics: Marketing, Event Planning, Promotional Products

Happy Mother's Day Working Moms!

Posted by Marci Taran on May 11, 2017 10:19:57 AM

What do Adele, Cate Blanchett, and Viola Davis all have in common? Yes, they are all famous women. But, they are also successful working Moms.

In the attached article from WorkingMother.com, 50 of the most famous working moms are profiled.

Being a working mom is tough, and trying to manage a successful career is even tougher…combining the two can seem almost impossible. However, maybe this article will give you some inspiration and insight into how these powerful women make it happen!

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Topics: Human Resources

Making a Memorable Experience - Trade Up Your Trade Show Booth

Posted by Marci Taran on May 8, 2017 11:27:40 AM

Let’s face it, we’ve all seen them. Trade show and job fair booths/displays that don’t quite cut the mustard. Whether they are boring, un-noticeable, or just poorly designed; the end result is something less than desirable.

Believe it or not, it takes almost as much effort to design and produce a bad display as it does an effective one. Please remember also, that just because a booth has all the bells and whistles does not mean it is effective. For a display or booth to be effective, it must draw in the audience and be memorable.

You are probably asking yourself “can I do this myself?” The simple answer is “yes”. This guide is packed with information on how to make your booth stand out from the crowd. Use it to help make your booth more memorable as we’ll show you how all the little details can help leave a positive lasting impression.

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Topics: Marketing, Promotional Products

Steve’s Stream of Consciousness

Posted by Steve Schwartz on May 4, 2017 10:38:08 AM

Do you recognize or reward your employees? Customers? Suppliers?

Do you give tickets away? Money? Rings?

Plaques? Pens?

Gift cards?

May I suggest that if you recognize or reward any of the 3 categories, that you have a structured program in place.

Here is a list of ideas for structured Programs:
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Topics: Recognition, Awards, Human Resources, Employee Recognition